Branding
PDP LASSI — PRODUCT PACKAGING
Designed bold AI powered ad creatives for PDP Lassi, blending traditional brand identity with modern visual storytelling.
Year :
2026
Industry :
Beverage / FMCG Packaging
Client :
Personal Project
Project Duration :
1 Day
Problem :
Most lassi packaging in the market looks generic and outdated, relying on the same visual cues without much thought. This makes it easy to overlook on a crowded shelf, even when the product itself has strong cultural roots and appeal.
Solution :
I designed packaging that blends cultural elements with a modern twist, keeping the warmth and familiarity of a traditional lassi brand while giving it a fresh, shelf-ready look that stands out without losing its identity.
Challenge :
The biggest challenge was balancing a traditional, culturally rooted feel with a modern shelf appeal. It needed to feel authentic, not like the culture was just decoration, while still looking premium and current enough to compete visually with newer FMCG brands.
Summary :
This was a personal project done to explore packaging design for the beverage space. It shows how thoughtful design can modernize a traditional product without erasing what makes it feel authentic in the first place.
More Projects
Branding
PDP LASSI — PRODUCT PACKAGING
Designed bold AI powered ad creatives for PDP Lassi, blending traditional brand identity with modern visual storytelling.
Year :
2026
Industry :
Beverage / FMCG Packaging
Client :
Personal Project
Project Duration :
1 Day
Problem :
Most lassi packaging in the market looks generic and outdated, relying on the same visual cues without much thought. This makes it easy to overlook on a crowded shelf, even when the product itself has strong cultural roots and appeal.
Solution :
I designed packaging that blends cultural elements with a modern twist, keeping the warmth and familiarity of a traditional lassi brand while giving it a fresh, shelf-ready look that stands out without losing its identity.
Challenge :
The biggest challenge was balancing a traditional, culturally rooted feel with a modern shelf appeal. It needed to feel authentic, not like the culture was just decoration, while still looking premium and current enough to compete visually with newer FMCG brands.
Summary :
This was a personal project done to explore packaging design for the beverage space. It shows how thoughtful design can modernize a traditional product without erasing what makes it feel authentic in the first place.
More Projects
Branding
PDP LASSI — PRODUCT PACKAGING
Designed bold AI powered ad creatives for PDP Lassi, blending traditional brand identity with modern visual storytelling.
Year :
2026
Industry :
Beverage / FMCG Packaging
Client :
Personal Project
Project Duration :
1 Day
Problem :
Most lassi packaging in the market looks generic and outdated, relying on the same visual cues without much thought. This makes it easy to overlook on a crowded shelf, even when the product itself has strong cultural roots and appeal.
Solution :
I designed packaging that blends cultural elements with a modern twist, keeping the warmth and familiarity of a traditional lassi brand while giving it a fresh, shelf-ready look that stands out without losing its identity.
Challenge :
The biggest challenge was balancing a traditional, culturally rooted feel with a modern shelf appeal. It needed to feel authentic, not like the culture was just decoration, while still looking premium and current enough to compete visually with newer FMCG brands.
Summary :
This was a personal project done to explore packaging design for the beverage space. It shows how thoughtful design can modernize a traditional product without erasing what makes it feel authentic in the first place.