Branding
BUZZY, A VEGAN PROTEIN BAR BRAND
Buzzy, a vegan protein bar brand, designed from scratch, from naming to final packaging.
Year :
2026
Industry :
Packaging
Client :
Personal Project
Project Duration :
1 week
Problem :
The protein bar market is saturated with brands that look serious, clinical, and forgettable. Most packaging talks at you like a nutritionist, not a friend. There was a clear gap for something that felt genuinely exciting to pick up.
Solution :
Buzzy was built to stand out, not blend in. A custom type treatment, flavor specific color worlds, and bold graphic packaging designed to catch your eye on a crowded shelf before you even read the name
Challenge :
This was a fully self initiated project with no client brief, no feedback loop, and no safety net. Every decision, from the name and trademark check to the dieline structure and final mockups, had to be made independently and justified through the design itself.
Summary :
Buzzy is a vegan protein bar brand designed entirely from scratch. Two flavors, two distinct color stories, a customized wordmark, and flow wrap packaging built for a generation that wants their snacks to have as much personality as they do. What started as a personal challenge became a full brand system documented end to end.
More Projects
Branding
BUZZY, A VEGAN PROTEIN BAR BRAND
Buzzy, a vegan protein bar brand, designed from scratch, from naming to final packaging.
Year :
2026
Industry :
Packaging
Client :
Personal Project
Project Duration :
1 week
Problem :
The protein bar market is saturated with brands that look serious, clinical, and forgettable. Most packaging talks at you like a nutritionist, not a friend. There was a clear gap for something that felt genuinely exciting to pick up.
Solution :
Buzzy was built to stand out, not blend in. A custom type treatment, flavor specific color worlds, and bold graphic packaging designed to catch your eye on a crowded shelf before you even read the name
Challenge :
This was a fully self initiated project with no client brief, no feedback loop, and no safety net. Every decision, from the name and trademark check to the dieline structure and final mockups, had to be made independently and justified through the design itself.
Summary :
Buzzy is a vegan protein bar brand designed entirely from scratch. Two flavors, two distinct color stories, a customized wordmark, and flow wrap packaging built for a generation that wants their snacks to have as much personality as they do. What started as a personal challenge became a full brand system documented end to end.
More Projects
Branding
BUZZY, A VEGAN PROTEIN BAR BRAND
Buzzy, a vegan protein bar brand, designed from scratch, from naming to final packaging.
Year :
2026
Industry :
Packaging
Client :
Personal Project
Project Duration :
1 week
Problem :
The protein bar market is saturated with brands that look serious, clinical, and forgettable. Most packaging talks at you like a nutritionist, not a friend. There was a clear gap for something that felt genuinely exciting to pick up.
Solution :
Buzzy was built to stand out, not blend in. A custom type treatment, flavor specific color worlds, and bold graphic packaging designed to catch your eye on a crowded shelf before you even read the name
Challenge :
This was a fully self initiated project with no client brief, no feedback loop, and no safety net. Every decision, from the name and trademark check to the dieline structure and final mockups, had to be made independently and justified through the design itself.
Summary :
Buzzy is a vegan protein bar brand designed entirely from scratch. Two flavors, two distinct color stories, a customized wordmark, and flow wrap packaging built for a generation that wants their snacks to have as much personality as they do. What started as a personal challenge became a full brand system documented end to end.